Jumping In

The Envisioning Cards can be adapted to a wide variety of situations and uses. To get started, you may wish to simply spend some time viewing each of the cards. As a set, the Envisioning Cards cover many issues and concerns related to the design of interactive systems for human use. By skimming through the cards, you may encounter both familiar and unfamiliar themes.

Suggested Uses

Below are a few suggestions on how you might use the Envisioning Cards in your design activities.


Getting unstuck. When your design team feels stuck on a specific problem, choose a random card from the deck and perform its activity. Once you feel you have made progress on issues raised by the card, draw another card or return to solving the problem.


Tracking progress. During the design process, identify cards that represent concerns specific to your project. Pin them up in a visible place. As you go through the project, use the cards to monitor your progress toward addressing these concerns. You might wish to annotate the cards using sticky notes, or by writing next to them.


Engaging students. Have your students select a few Envisioning Cards to help guide them during a design project. Alternatively, students may select a theme from an Envisioning Card and use it to guide research into related issues in the local community.


Soliciting clients’ concerns. Allow your clients to spend some time with the Envisioning Cards. You may wish to leave the cards with your clients, or spend time looking at the cards with your clients. Ask them to consider the issues raised by the cards, and to indicate their concerns to your design team.


Connecting with the local environment. Choose cards that represent your primary concerns. Take a camera and explore your office, work site, or other relevant location, and take photos that correspond to these cards. Print the photos and place them alongside the original cards to tie these cards to your local environment.


From the Community



Dear Madame, Dear Sirs! Newsletters via follow-up forms to the sites of firms via all domain zones of the world in any languages. http://xn----7sbb1bbndheurc1a.xn--p1ai Your offer is sent to email address of firm hundred % will get to inside of the inbox folder! Test: 10000 messages on foreign zones to your email - 20 $. We need from You only electronic box, title and text of the letter. In our price list there are more 800 databases for all domain zones of the world. Common databases: All Europe 44 countries 60726150 of sites - 1100$ All European Union 28 countries 56752547 of domain names- 1000$ All Asia 48 countries 14662004 of domain names - 300$ All Africa 50 countries 1594390 of sites - 200$ All North and Central America in 35 countries 7441637 of domain names - 300$ All South America 14 countries 5826884 of domain names - 200$ Enterprises and organizations of RF - 300$ Ukraine 605745 of domains - 5000 rubles. All Russian-speaking countries minus Russian Federation are 15 countries and there are 1526797 of domain names - 200$ Databases for sending newsletters: Whois-service databases of domain names for all countries of the world. You can purchase our databases separately from newsletter's service at the request. P.S. Pls., do not respond to this offer from your email account, as it has been generated automatically and will not get anywhere! Use the contact form from the site http://xn----7sbb1bbndheurc1a.xn--p1ai


Hi, My name is Randy and I was looking at a few different sites online and came across your site envisioningcards.com. I must say - your website is very impressive. I found your website on the first page of the Search Engine. Have you noticed that 70 percent of visitors who leave your website will never return? In most cases, this means that 95 percent to 98 percent of your marketing efforts are going to waste, not to mention that you are losing more money in customer acquisition costs than you need to. As a business person, the time and money you put into your marketing efforts is extremely valuable. So why let it go to waste? Our users have seen staggering improvements in conversions with insane growths of 150 percent going upwards of 785 percent. Are you ready to unlock the highest conversion revenue from each of your website visitors? TalkWithLead is a widget which captures a website visitor’s Name, Email address and Phone Number and then calls you immediately, so that you can talk to the Lead exactly when they are live on your website — while they're hot! Try the TalkWithLead Live Demo now to see exactly how it works. Visit: https://www.talkwithlead.com/Contents/LiveDemo.aspx When targeting leads, speed is essential - there is a 100x decrease in Leads when a Lead is contacted within 30 minutes vs being contacted within 5 minutes. If you would like to talk to me about this service, please give me a call. We do offer a 30 days free trial. Thanks and Best Regards, Randy

Makayla Lewis

I was surprised by this, I didn't realize how easy it is to accept bitcoin as a payment method. http://increasesales.today/accept-bitcoin-business What really surprised me is that it can even increase sales. Makayla L 500 Westover Dr #12733 Sanford, NC 27330 If you don’t prefer this type of advertorial communication, please accept my apologies. You can avoid future messages by visiting: http://increasesales.today/out.php/?site=envisioningcards.com

Alexis Hill

Have you seen this new way to use Amazon in 2018 to grow your business? Just WOW - http://businesstrends.press/may/2018/amazon/ After seeing your website I thought this would help you out too. Alexis 617 Hampshire Rd, #346 Westlake Village, CA 91361 If you received this commercial message by mistake, my apologies. To prevent any future correspondence please visit: http://businesstrends.press/out.php/?site=envisioningcards.com

Aubrey Harris

I’m very impressed with your company after diving into your website - it looks like a great place to work! Quick question… This week, as part of our “Employee Appreciation Bonanza,” I have 15 big snack boxes filled with 15 delicious better-for-you snacks to give to cool companies, and yours really stands out. Do you know who is in charge of snacks at your office? Would you mind forwarding this message please? Here are more details: http://snacknationnow.com/snackbox I really appreciate your help. Thank you! - Aubrey SnackNation “Helping companies increase employee health, happiness, and productivity with America’s most delicious snacks" If you received this commercial message by mistake, my apologies. To prevent any future messages please visit: http://businessprivacy.club/out.php?site=envisioningcards.com

Karen Davis

I stumbled on this video and didn't know if it would be helpful for envisioningcards.com? http://businessleadshacker.com/04-13-2018/more-leads/ Karen D 617 Hampshire Rd, #346 Westlake Village, CA 91361 If you received this commercial message by mistake, my apologies. To prevent any future messages please visit: http://businessleadshacker.com/index.php/opt-out-kart/?site=envisioningcards.com

Mary Elizabeth

Have you seen the single biggest breakthrough in the history of Internet marketing yet? Just WOW - http://businessmarketinginsider.com/april/2018/breakthrough/ I thought this would help you out too. Mary If you received this commercial message by mistake, my apologies. To prevent any future messages please visit: http://businessprivacy.org/index.php/opt-out-kart/?site=envisioningcards.com 617 Hampshire Rd, #346 Westlake Village, CA 91361

Mary Davis

Hi, Check this out... I've been running a lot of tests on my website recently to see what I could do to increase leads and sales. I realized I wasn't using FOMO and I noticed you aren’t either. Fear of missing out or FOMO, really gets people to take action. I ran a split test to see how effective it would be. One page didn't have Proof on it, the other did. That was the only difference and guess what... The page with Proof got 23 more leads than the one without it! i thought this tool would help you. i'm by no means "techy" and i was still able to install it myself pretty quickly, and if you have any trouble their customer success team is amazing. click below to see how large of a boost in conversions you can get http://www.businessmarketinginsights.com/proof great website by the way. mary davis if you received this commercial message by mistake, i apologize. to prevent any future correspondence please visit: http://optout-site.com/index.php/proof/?site=domain% 617 Hampshire Rd, #346 Westlake Village, CA 91361

Nathan Freier

I used these cards in two HCI courses at Rensselaer Polytechnic Institute with Masters and PhD students. The cards were received quite well by the students and the exercise was very useful in getting the students to expand their thinking around their semester term paper/design project. I would highly recommend these cards be used by other educators and professionals in the field. Our class sessions went for three hours and their were roughly 10 students in the class. When I used the cards, I took rougly two hours of the class to conduct the exercise following an introductory lecture/discussion on Value Sensitive Design methods. Some students were working individually on their term project and others were working on teams. They split up accordingly and had each group (or singleton) select a card at random from the deck. Then asked everyone to apply the card to their term project, and brainstorm on the implications for 15 minutes. Then we went around the room and each team (or singleton) gave quick summaries of their project, the card they selected, and their brainstorm sessions. We repeated the exercise once so that each team saw two cards. The second time, I let them filter through the deck to pick a card that they thought would be most interesting as applied to their work. The students really valued the experience. I had tons of immediate feedback that was positive, and in fact their feedback continued over the next few weeks with students recalling the exercise in later conversations. I also received comments in the course evaluation on the positive impact the exercise had on their understanding of value implications for design work.

Janet Davis

I used the Envisioning Cards in a workshop on ethics at PERSUASIVE 2010 in Copenhagen. Persuasive technology is technology that is intended to change attitudes and behaviors. Our discussion focused on persuasion profiling – using an individual’s past behavior to predict which influence strategy, such as an appeal to consensus or authority, will most effectively persuade that individual to take the desired action. We thought about persuasion profiling in the context of a social network service, such as Facebook. The 90-minute workshop included four participants besides myself, one of whom (Dean Eckles) had previously co-authored a paper on the ethics of persuasion profiling. I was the only one who was previously familiar with the Envisioning Cards or Value Sensitive Design. After I introduced the cards, each participant selected a card to discuss. Two cards that led to especially fruitful discussions were “Value Conflicts” and “Consider Children.” We considered the potentially conflicting values of advertisers and social network users. Beyond advertising, we realized that users might want to share their persuasion profiles with close friends and family to get support for meeting personal goals. And although the FCC recommends against profiling children for targeted advertising, it is not always easy to tell who is a child – and moreover, parents might want their children to be profiled under some circumstances. Participants were very engaged with the discussion. We could have gone long past the 90 minutes that were allocated. The approach generated not only concerns to address, but also new design directions. For future workshops with participants who are unfamiliar with VSD, we would recommend starting with the “Values” card. This would help get participants on the same page about the scope of relevant human values.

Lassana Magassa

My colleagues (Professor Mike Eisenberg, Scott Barker, Elisabeth Jones and Natascha Karlova) and I worked together to design a INFO200 lab around the envisioning cards. We decided to preselect two cards from the five (5) topical areas and then matched them up with systems that engage students in a discussion with their peers. Following thirty (30) minutes of group work where students became familiar with the system and carried out the exercise indicated on their envisioning cards, each group selected a representative to summarize the discussions that occurred in the smaller groups. To see the full lab visit: http://www.lassanamagassa.com/wp-content/uploads/2011/07/insc200_VSD_Lab_Spr_2011.pdf. One of the most fascinating parts about this lab was seeing students struggle to wrap their minds around the concepts represented in the envisioning cards. One that seemed to throw students off a bit was indirect stakeholders. Although some got it right away others wrestled with the term and understanding what it means in respect to system design. It was clear that it forced them to do a sort of thinking that they were not accustomed to. One week much less a day is by no means enough to expect that individuals new to the ideas expressed in the envisioning cards to understand the role and importance of considering values in the design of systems, but it definitely a beginning.

Alina Pommeranz

Together with my colleague Christian Detweiler we recently organized a workshop on Values in Design at Interact 2011. This workshop focused on bringing together researchers with different backgrounds ranging from HCI, RE, and Ethics to work together on designing digital systems while accounting for human values as well as personal values (of stakeholders and designers). During the workshop we had a group work session in which participants used the Envisioning Cards. The task was creating a design plan for the implementation of an ambient system to improve the quality of life of elderly people by enhancing their mobility and supporting an independent lifestyle in their own homes. The assignment focused on identifying direct and indirect stakeholders and their values relevant to the given context as well as brainstorming possible functions and creating a design plan for the course of 3 years. The participants were split into 4 groups (about 4 participants each) that worked independently for 60 minutes on the case. Each group had a set of Envisioning Cards that they could use in the group work as desired. I introduced the cards only shortly to prevent pushing participants into a way of using them. We could observe several ways in which participants used the cards. One group chose a card per color and looked at the pictures on the card, the theme and the assignments. In another group one person browsed through the cards and picked the ones that he found most relevant to the design case and brought the cards up whenever the discussion ceased. We also noticed opposing experiences with the cards. Whereas one group found them to be limiting their creativity and confusing as the formulations on the cards seemed to refer to an existing design, another group reported that the cards opened up the brainstorming. Whereas the first group immediately picked a number of cards and focused on the assignments on the right, the latter group used mainly the left side of the cards (the themes) and did not stay “true” to the cards, but adapted their brainstorming. Overall we received very positive feedback from the participants, in particular also from a participant who was working in the industry and found them a useful and concrete method.

Sherrilynne Fuller

With permission and the support of Batya Friedman and the Value Sensitive Design team, my group developed a Swahili version of selected Envisioning Cards for use in national health information systems (HIS) development work (Tanzania) and training (Kenya). The first opportunity to use the cards was in connection with Ministry of Health ICT team workshop planning in October. I used the cards to sensitize participants to a variety of stakeholder views of health information systems and also to assist them in designing workshop content for: 1) Ministry of Health leaders (non-ICT experts) and 2) ICT leaders and workers from MOH, other governmental agencies, NGOs, university faculty and researchers. I provided the cards to the team and let them choose how they would use them. The ICT team used the cards in a very informal way as a checklist to ensure comprehensive coverage of topics and also as a way of re-structuring some of the content. Their discussions, generated by the cards. were extremely useful to me, as workshops leader. Because of time constraints and the very large size of each of the workshops, we did not use of the cards for the workshops. ICT team members appreciated the fact the cards were in Swahili and commented that it will really extend their utility with health workers (ICT and non-ICT) beyond the MOH. Although we did not change the images associated with each card, they felt that the images were generalizable enough and relevant to Tanzania. I return to Tanzania soon to continue the national e-health architecture planning process and plan to continue to use the cards in a variety of contexts in the future — in Tanzania and beyond.

Contribute Your Ideas, Comments or
Envisioning Cards to the Community

Your Name (required)

Your Institution

Your Email (required)

Your Message

Upload a image